Please use this identifier to cite or link to this item:
http://studentrepo.iium.edu.my/handle/123456789/3469| Title: | The application of Sun Tzu`s strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company | Authors: | Tay, Ben Hwa | Subject: | Sun-tzu, 6th cent. B. C. -- Views on management Wistana Group of Companies Strategic planning -- Malaysia -- Case studies |
Year: | 1997 | Publisher: | Petaling Jaya : International Islamic University Malaysia | Abstract in English: | Information Not Available. | Degree Level: | Master | Call Number: | t HD30.28T326A1997 | Kullliyah: | Kulliyyah of Economics and Management Sciences | Programme: | Master of Management | URI: | http://studentrepo.iium.edu.my/jspui/handle/123456789/3469 | URL: | https://lib.iium.edu.my/mom/services/mom/document/getFile/A8sW0rKGJULYLShcuQG5x54HPkmJMyXc20060214082403750 |
| Appears in Collections: | KENMS Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| t00000556071tayHD30.28T326A1997_SEC_24.pdf | 24 pages file | 1.58 MB | Adobe PDF | View/Open |
| t00000556071tayHD30.28T326A1997_SEC.pdf Restricted Access | Full text secured file | 7.54 MB | Adobe PDF | View/Open Request a copy |
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