Please use this identifier to cite or link to this item:
http://studentrepo.iium.edu.my/handle/123456789/3469Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Tay, Ben Hwa | en_US |
| dc.date.accessioned | 2020-08-20T10:48:54Z | - |
| dc.date.available | 2020-08-20T10:48:54Z | - |
| dc.date.issued | 1997 | - |
| dc.identifier.uri | http://studentrepo.iium.edu.my/jspui/handle/123456789/3469 | - |
| dc.description.abstract | Information Not Available. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Petaling Jaya : International Islamic University Malaysia | |
| dc.rights | Copyright International Islamic University Malaysia | |
| dc.subject.lcsh | Sun-tzu, 6th cent. B. C. -- Views on management | en_US |
| dc.subject.lcsh | Wistana Group of Companies | en_US |
| dc.subject.lcsh | Strategic planning -- Malaysia -- Case studies | en_US |
| dc.title | The application of Sun Tzu`s strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company | en_US |
| dc.type | Master Thesis | en_US |
| dc.identifier.url | https://lib.iium.edu.my/mom/services/mom/document/getFile/A8sW0rKGJULYLShcuQG5x54HPkmJMyXc20060214082403750 | - |
| dc.description.identity | t00000556071tayHD30.28T326A1997 | en_US |
| dc.description.identifier | Thesis : The application of Sun Tzu`s strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company / Tay Ben Hwa | en_US |
| dc.description.kulliyah | Kulliyyah of Economics and Management Sciences | en_US |
| dc.description.programme | Master of Management | en_US |
| dc.description.degreelevel | Master | |
| dc.description.callnumber | t HD30.28T326A1997 | en_US |
| dc.description.notes | (M.A.)-- International Islamic University Malaysia, 1997. | en_US |
| dc.description.physicaldescription | 96 p. | en_US |
| item.openairetype | Master Thesis | - |
| item.grantfulltext | open | - |
| item.fulltext | With Fulltext | - |
| item.languageiso639-1 | en | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.cerifentitytype | Publications | - |
| Appears in Collections: | KENMS Thesis | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| t00000556071tayHD30.28T326A1997_SEC_24.pdf | 24 pages file | 1.58 MB | Adobe PDF | View/Open |
| t00000556071tayHD30.28T326A1997_SEC.pdf Restricted Access | Full text secured file | 7.54 MB | Adobe PDF | View/Open Request a copy |
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