Please use this identifier to cite or link to this item:
http://studentrepo.iium.edu.my/handle/123456789/3314| Title: | Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia | Authors: | Mohd Nazery bin Mohd Khalid | Subject: | Consumer behavior PepsiCo -- Marketing -- Malaysia |
Year: | 2000 | Publisher: | International Islamic University Malaysia, 2000 | Abstract in English: | Information not available | Degree Level: | Master | Call Number: | t HF5415.3M697M2000 | Kullliyah: | Kulliyyah of Economics and Management Sciences | Programme: | Master of Business Administration | URI: | http://studentrepo.iium.edu.my/jspui/handle/123456789/3314 | URL: | https://lib.iium.edu.my/mom/services/mom/document/getFile/tVzNAYHS7xMnHAKzWQOSYtM2yQMpQmyb20041026000000000 |
| Appears in Collections: | KENMS Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000_SEC_24.pdf | 24 pages file | 981.12 kB | Adobe PDF | View/Open |
| t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000_SEC.pdf Restricted Access | Full text secured file | 6.49 MB | Adobe PDF | View/Open Request a copy |
Page view(s)
24
checked on May 18, 2021
Download(s)
124
checked on May 18, 2021
Google ScholarTM
Check
Items in this repository are protected by copyright, with all rights reserved, unless otherwise indicated. Please give due acknowledgement and credits to the original authors and IIUM where applicable. No items shall be used for commercialization purposes except with written consent from the author.