Please use this identifier to cite or link to this item:
http://studentrepo.iium.edu.my/handle/123456789/3314Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mohd Nazery bin Mohd Khalid | en_US |
| dc.date.accessioned | 2020-08-20T10:47:34Z | - |
| dc.date.available | 2020-08-20T10:47:34Z | - |
| dc.date.issued | 2000 | - |
| dc.identifier.uri | http://studentrepo.iium.edu.my/jspui/handle/123456789/3314 | - |
| dc.description.abstract | Information not available | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Islamic University Malaysia, 2000 | en_US |
| dc.rights | Copyright International Islamic University Malaysia | |
| dc.subject.lcsh | Consumer behavior | en_US |
| dc.subject.lcsh | PepsiCo -- Marketing -- Malaysia | en_US |
| dc.title | Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia | en_US |
| dc.type | Project Paper | en_US |
| dc.identifier.url | https://lib.iium.edu.my/mom/services/mom/document/getFile/tVzNAYHS7xMnHAKzWQOSYtM2yQMpQmyb20041026000000000 | - |
| dc.description.identity | t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000 | en_US |
| dc.description.identifier | Thesis : Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia / Mohd Nazery bin Mohd Khalid | en_US |
| dc.description.kulliyah | Kulliyyah of Economics and Management Sciences | en_US |
| dc.description.programme | Master of Business Administration | en_US |
| dc.description.degreelevel | Master | |
| dc.description.callnumber | t HF5415.3M697M2000 | en_US |
| dc.description.notes | Thesis (M.B.A.)--International Islamic University Malaysia, 2000 | en_US |
| dc.description.physicaldescription | 148 leaves ; 29 cm. | en_US |
| item.openairetype | Project Paper | - |
| item.grantfulltext | open | - |
| item.fulltext | With Fulltext | - |
| item.languageiso639-1 | en | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.cerifentitytype | Publications | - |
| Appears in Collections: | KENMS Thesis | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000_SEC_24.pdf | 24 pages file | 981.12 kB | Adobe PDF | View/Open |
| t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000_SEC.pdf Restricted Access | Full text secured file | 6.49 MB | Adobe PDF | View/Open Request a copy |
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