The use of adjectives in travel food vlogs

Abstract

This study aims to analyse the linguistic features in travel food vlogs. The focus is on investigating the use of adjectives by the vloggers when describing the food that they eat. The adjectives were separated into its suitable category based on Dixon’s (1982) semantic categorization of adjectives. The categories are; Dimension, Color, Value, Age, Physical Property, Human Propensity. The objectives of this study are to investigate the semantic categories of adjectives that are frequently used by the vloggers, and to identify which lexemes out of the adjective group are frequently used by the vloggers. A total of six famous travel food vlogs on YouTube have been chosen. The data was collected by using two computer-based software; AntConc and Nvivo. The results show that the adjectives under Value category is used the most by the vloggers as compared to other categories. This study also shows that the lexeme good has the highest frequency in term of its usage by the vloggers in the video.