Please use this identifier to cite or link to this item:
http://studentrepo.iium.edu.my/handle/123456789/3505
Title: | The effect of country of origin on current foreign students` intention to enroll in Islamic Banking and Finance (IBF) program in Malaysia | Authors: | Said, Boumaali | Subject: | Students, Foreign -- Malaysia Universities and colleges -- Malaysia -- Admission |
Year: | 2017 | Publisher: | Kuala Lumpur :International Islamic University Malaysia,2017 | Abstract in English: | This study explores the effect of country of origin on current foreign students’ intention to enrol in Islamic Banking and Finance (IBF) programme in Malaysia. A quantitative approach is applied whereby data were collected via the distribution of 300 structured questionnaires to foreign students in Malaysia. This study proposes a conceptual model based on the factors of Theory of Planned Behaviour (TPB) with new additional variables. It investigates the direct impact of the TPB factors Attitude toward Behaviour (AtB), Subjective Norms (SN) and Perceived Behavioural Control (PBC), with a new factor labelled Country of Origin (COO) on the current students’ intention to enrol in IBF programme in Malaysia. To test factor validity and goodness of the proposed model, factor analysis and multiple regressions were applied. The findings reveal that country of origin and subjective norms contribute significantly to students’ intention whereas, attitude toward behaviour and perceived behavioural control insignificantly affect students’ intention to enrol in IBF programme in Malaysia. These findings are valuable for marketing managers and Malaysian Higher Education Institution (MHEIs) who are seeking to attract foreign students to Malaysia to pursue further studies. | Degree Level: | Master | Call Number: | t LB 2376.3 M4 S132E 2017 | Kullliyah: | Kulliyyah of Economics and Management Sciences | Programme: | Master of Science in Marketing | URI: | http://studentrepo.iium.edu.my/jspui/handle/123456789/3505 | URL: | https://lib.iium.edu.my/mom/services/mom/document/getFile/YH0qlJzRUAx7byEh6Y2oqln7LQhUdz0N20171019123125932 |
Appears in Collections: | KENMS Thesis |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
t11100370523BoumaaliSaid_SEC_24.pdf | 24 pages file | 248.71 kB | Adobe PDF | View/Open |
t11100370523BoumaaliSaid_SEC.pdf Restricted Access | Full text secured file | 709.65 kB | Adobe PDF | View/Open Request a copy |
Page view(s)
10
checked on May 18, 2021
Download(s)
2
checked on May 18, 2021
Google ScholarTM
Check
Items in this repository are protected by copyright, with all rights reserved, unless otherwise indicated. Please give due acknowledgement and credits to the original authors and IIUM where applicable. No items shall be used for commercialization purposes except with written consent from the author.