Perception of IIUM academic staff towards implementation of principles of Total Quality Management (TQM)

Abstract

This study examines the impact the perception of IIUM academic staff exerts on the implementation ofTQM principles. It sheds light on the barriers and challenges faced during its implementation in higher education settings while also studying the impact of several demographic variables on TQM practices. The research model was constructed based on the findings of previous studies whereby the theory of Reasoned Action (IRA) is used to determine the behavioural intention of academic staff towards TQM practices depending on their attitudes and subjective norms. A total of 149 questionnaires were collected from IIUM academic staff who were selected through stratified random sampling. After collecting the responses, the entries were coded into IBM SPSS Statistics version 20. The findings of the current study demonstrate that there is a significant relationship between attitude toward implementation ofTQM and intention to implement TQM practices among IIUM academic staff. In addition, the study found that there is no significant relationship between subjective norms and intention. The analysis illustrates that there is no significant differences in the perception ofTQM practices due to the variables of gender, nationality, marital status, work experiences, faculty and job positions with the exception of academic degree which showed significant differences among IIUM academic staff.