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DC Field | Value | Language |
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dc.contributor.author | Sidi, Tarek | en_US |
dc.date.accessioned | 2020-08-20T10:46:05Z | - |
dc.date.available | 2020-08-20T10:46:05Z | - |
dc.date.issued | 2017 | - |
dc.identifier.uri | http://studentrepo.iium.edu.my/jspui/handle/123456789/2983 | - |
dc.description.abstract | In Thailand, Islamic financial products and services are offered by the Islamic Bank of Thailand (IBT), some conventional banks and a number of Islamic financial cooperatives. Thus, this means that IBT is faced with a highly competitive marketplace. In a competitive milieu, it is crucial for the firm to focus on establishing and enhancing a stronger relationship and engagement with customers for long-term purposes. Therefore, the current study encourages IBT to perform relationship marketing (RM). Thus, this study aims to identify the antecedents of customer satisfaction in the context of IBT. The proposed dimensions of RM were extracted from RM literatures which comprised of trust, commitment, communication, bonding and empathy. The data was collected from 314 IBT customers in Songkhla and Pattani, Thailand, using structured questionnaire technique. Whereas 302 applicable questionnaires were used to perform multiple regression analysis to test the hypotheses. The findings show that trust, communication, bonding and empathy has significant positive effects on customer satisfaction among the customers of IBT. Empathy appears as the most important dimension in satisfying the customers followed by bonding, trust and communication. Interestingly, only commitment was found to have no significant association with customer satisfaction. The findings of this study provide theoretical and conceptual implications on RM and Islamic banking. Moreover, the findings provide a significant implication for managers, marketers of IBT and practitioners in the relevant fields. Hence, the findings of this study provide insight on implementation of RM in Islamic banks particularly in Thailand and other countries in order to satisfy customers | en_US |
dc.language.iso | en | en_US |
dc.publisher | Kuala Lumpur :Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,2017 | en_US |
dc.rights | Copyright International Islamic University Malaysia | |
dc.subject.lcsh | Banks and banking, Islamic | en_US |
dc.subject.lcsh | Banks and banking -- Thailand | en_US |
dc.title | Antecedents of customer satisfaction in the Islamic bank of Thailand : a relationship marketing perspective | en_US |
dc.type | Master Thesis | en_US |
dc.identifier.url | https://lib.iium.edu.my/mom/services/mom/document/getFile/iV8OLbxjSW2WtQOcL02RFP8aGGZB3FAL20180201105102015 | - |
dc.description.identity | t11100379570TarekSidi | en_US |
dc.description.identifier | Thesis : Antecedents of customer satisfaction in the Islamic bank of Thailand : a relationship marketing perspective/ byTarek Sidi | en_US |
dc.description.kulliyah | Kulliyyah of Economics and Management Sciences | en_US |
dc.description.programme | Master of Science in Marketing | en_US |
dc.description.degreelevel | Master | en_US |
dc.description.callnumber | t HG 3368 A6 S568A 2017 | en_US |
dc.description.notes | Thesis (MMKTG) International Islamic University Malaysia, 2017 | en_US |
dc.description.physicaldescription | xiii, 173 leaves :ill. ;30cm | en_US |
item.openairetype | Master Thesis | - |
item.grantfulltext | open | - |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | en | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.cerifentitytype | Publications | - |
Appears in Collections: | KENMS Thesis |
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File | Description | Size | Format | |
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t11100379570TarekSidi_SEC_24.pdf | 24 pages file | 560.95 kB | Adobe PDF | View/Open |
t11100379570TarekSidi_SEC.pdf Restricted Access | Full text secured file | 2.93 MB | Adobe PDF | View/Open Request a copy |
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