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http://studentrepo.iium.edu.my/handle/123456789/11942
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DC Field | Value | Language |
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dc.contributor.advisor | Nur Arfifah Abdul Sabian, Ph.D | en_US |
dc.contributor.author | Asanjaya , Deta Brilyanti | en_US |
dc.date.accessioned | 2024-02-01T03:45:40Z | - |
dc.date.available | 2024-02-01T03:45:40Z | - |
dc.date.issued | 2023 | - |
dc.identifier.uri | http://studentrepo.iium.edu.my/handle/123456789/11942 | - |
dc.description.abstract | This research aims to investigate the marketing strategies employed by LZS (Lembaga Zakat Selangor) with a focus on uncovering opportunities and challenges to gain a comprehensive understanding. The researched marketing strategies are integrated into the marketing mix framework (7Ps) to ensure alignment with fundamental marketing principles. Using a qualitative approach, data collection involved primary sources through interviews and secondary sources from the internet or official website of LZS. Key informants in this study include Amil LZS who are responsible for the executing strategy of marketing and Muzakki who contribute to zakat with certain criteria. The findings of this study highlight the importance of the physical location of zakat institutions as a key factor in attracting individuals due to its convenience and accessibility. | en_US |
dc.publisher | Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2023 | en_US |
dc.rights | OWNED BY STUDENT | |
dc.title | Zakat marketing strategy : exploring the opportunity and challenges in Lembaga Zakat Selangor (LZS) | en_US |
dc.type | Master Thesis | en_US |
dc.description.identity | G1922868Asanjayadetabrilyanti | en_US |
dc.description.identifier | Thesis : Zakat marketing strategy : exploring the opportunity and challenges in Lembaga Zakat Selangor (LZS) / by Deta Brilyanti Asanjaya | en_US |
dc.description.kulliyah | Kulliyyah of Economics and Management Sciences | en_US |
dc.description.programme | Master of Science in Marketing | en_US |
dc.description.degreelevel | Master | |
dc.description.abstractarabic | يهدف هذا البحث إلى التحقيق في استراتيجيات التسويق التي تستخدمها مجلس زكاة سيلانجور مع التركيز على الكشف عن الفرص والتحديات لاكتساب فهم شامل. يتم دمج استراتيجيات التسويق المدروسة في إطار المزيج التسويقي لضمان التوافق مع مبادئ التسويق الأساسية. باستخدام نهج نوعي ، شمل جمع البيانات المصادر الأولية من خلال المقابلات والمصادر الثانوية من الإنترنت أو الموقع الرسمي ل مجلس زكاة سيلانجور. من بين المخبرين الرئيسيين في هذه الدراسة أميل LZS المسؤول عن تنفيذ استراتيجية التسويق و المزكي الذين يساهمون في الزكاة بمعايير معينة. تسلط نتائج هذه الدراسة الضوء على أهمية الموقع المادي لمؤسسات الزكاة كعامل رئيسي في جذب الأفراد نظرا لملاءمتها وسهولة الوصول إليها. | en_US |
dc.description.nationality | Indonesian | en_US |
dc.description.email | detabrilyantiasanj@gmail.com | en_US |
dc.description.cpsemail | cps2u@iium.edu.my | en_US |
dc.description.notes | Thesis (MMKTG)--International Islamic University Malaysia, 2023. | en_US |
dc.description.physicaldescription | 1 online resource (xvi, 88 leaves) ; color illustrations. | en_US |
item.openairetype | Master Thesis | - |
item.grantfulltext | open | - |
item.fulltext | With Fulltext | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.cerifentitytype | Publications | - |
Appears in Collections: | KENMS Thesis |
Files in This Item:
File | Description | Size | Format | |
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G1922868Asanjayadetabrilyanti_SEC.pdf | Full text | 1.17 MB | Adobe PDF | View/Open |
G1922868Asanjayadetabrilyanti_SEC_COPYRIGHT_DECLARATION.pdf Restricted Access | Copyright Declaration | 86.89 kB | Adobe PDF | View/Open Request a copy |
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