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DC Field | Value | Language |
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dc.contributor.advisor | Betania Kartika, Ph.D | en_US |
dc.contributor.advisor | Mohammad Aizat Jamaludin, Ph.D | en_US |
dc.contributor.author | Maoqin, Guo | en_US |
dc.date.accessioned | 2023-09-08T01:27:24Z | - |
dc.date.available | 2023-09-08T01:27:24Z | - |
dc.date.issued | 2022 | - |
dc.identifier.uri | http://studentrepo.iium.edu.my/handle/123456789/11711 | - |
dc.description.abstract | This thesis seeks to identify the factors affecting Muslims in Linxia, China, in their intention to purchase halal products and their buying behaviour. The global food market is concerned with food safety and its hygiene which is considered a worldwide issue. However, the business in China, concerning halal integrity or halal food industry, is significantly less. It happens as most people are unaware of the importance and existence of the halal food industry. If the awareness is low, their attitude will be the same way as people might have less opinion about it or even zero understanding. Interestingly, although the Muslim population in China is very few as it is not a Muslim majority country, Linxia has a Muslim majority population that practices the Islamic teachings. Linxia is well-known as The Little Mecca. Apprehending their situation resided among non-Muslim environments with the higher influence from surroundings, exploring their attitude and behaviour toward the halal food industry is thought-provoking. Therefore, this study was constructed to identify the attitude and purchase intention of Muslim Consumers in Linxia toward halal food products. The theory used to identify the factors is the Theory Plan Behaviour (TPB). The data was collected from 302 Muslim participants, and then it was further analysed using the SPSS software. The result depicted that the participants’ attitude is positively correlated with their purchase intention and buying behaviour of halal food products, and their purchase intention has a significant and positive impact on buying behaviour of halal food products. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Kuala Lumpur : International Institute for Halal Research and Training, International Islamic University Malaysia, 2022 | en_US |
dc.subject.lcsh | Consumer behavior -- China | en_US |
dc.title | Factors affecting consumers' intention towards purchasing halal food in Linxia,China | en_US |
dc.type | Master Thesis | en_US |
dc.description.identity | t11100484517GuoMaoqin | en_US |
dc.description.identifier | Thesis : Factors affecting consumers' intention towards purchasing halal food in Linxia,China / by Guo Maoqin | en_US |
dc.description.kulliyah | International Institute for Halal Research and Training | en_US |
dc.description.programme | Master of Halal Industry Management | en_US |
dc.description.abstractarabic | ت ع سى ه ه ذ الأطروح ة إ لى تح ي دد ال عو امل ال تي تر ؤث عل ى الم س لمين في لينش يا، الصين، في نهيتم ت م س قو الأغذ ي ة اعلالمية بلاس م ة الأغذ ي ة U . ش راء المنتج ات الالحل وفي سل وكه م ال شر ائية وظن اف ت ا ه الصحية ال تي تبرع ت اقلضية اعلالمية . و عم ذل ك ، فنإ الأعم ال التجار ية في الصين ال تي هي حقا بشأ ن س م لاة الالحل أ و صانع ة اغلأذ ي ة الالحل هوأق ل مذن ل ك بيركث. يحد ث ذل ك لأن مع ظم انلاس لا يردكون أهمي ة و دجوصانع ة اغلأذ ي ة الالحل . إ ا ذ كا ن ال وعي من خ فض ا، فسيك و ن اانلاس أق ل رأي ا ح ول ه ا ذالموضوع أ و حتى صرف فهم . y موق ف هم بفنس ال طر يقة ال تي ق د يكون وم ن المثير للاه تم ام ، عل ى ال رغم منأ ن ع دد ال سكان الم س لمين في الصين قيلل ج ا د لأ~الي ست د ل و ة ذا ت أ ل غبي ة م ل سم ة، إ لا أ نلينش يا لديه ا أ ل غبي ة م ل سم ة تما رس التعاليم اسلإلا مية ، وهي معرو ف ة با سم م كةالصغيرة. اقلبض عل ى و ع ضه م يمق ي ب ينبةي ئ غير م ل سم ة مع تأ يرث أ ل عى من ا، فنإه مث ير للتفكير في استكش ا ف موق ف هم و ل سوكه م هتج ا صانع ة اغلأذ ي ة y المناطق المحيط ة الالحل . ل كذل ، ش ي د ه ا ذال در اسة لت حد يد موق ف وشر اءنةي الم س ته لكين الم س لمين في لينش يا تج اه المنتج ات ال غذ ائية الالحل . النظر ية الم س تخدمة لت حد يد ال عو امل هي نظر ي ة خ ة طال سلوك يب ين الم س لمين . ثم تم تحليله ا با س تخد ام بارمن ج ë تم جمابل عيانات من 302 من ا .(TPB) وق د أظهرت النتيجة أ ن موق ف الم س تج يبين يبرطت بشك ل إ ا يجبي بون ايا ال شر اء و ل سو ك SPSS ال شر اء لل م نت ج ات اغلذ ائية الالحل ونأ نةي ال شر اء لها تأ يرث ك بيرويجإ ابي عل ى سل وك ش راءالمنتج ات اغلذ ائية الالحل. | en_US |
dc.description.callnumber | t BPH 114.2 M367F 2022 | en_US |
dc.description.notes | Thesis (MAHIM)--International Islamic University Malaysia, 2022. | en_US |
dc.description.physicaldescription | xiii, 82 leaves : illustrations ; 30cm. | en_US |
dc.subject.icsi | Halal food -- China | en_US |
dc.subject.icsi | Halal food industry -- China | en_US |
item.openairetype | Master Thesis | - |
item.grantfulltext | open | - |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | en | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.cerifentitytype | Publications | - |
Appears in Collections: | INHART Thesis |
Files in This Item:
File | Description | Size | Format | |
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t11100484517GuoMaoqin_24.pdf | 24 pages file | 4.06 MB | Adobe PDF | View/Open |
t11100484517GuoMaoqin_SEC.pdf Restricted Access | Full text secured file | 12.24 MB | Adobe PDF | View/Open Request a copy |
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