Study on the level of consumers' awareness on halal monitoring and law enforcement on the unrecognized Malaysia halal logo

Abstract

Beyond emergence of global halal industry, halal is one of the significant bloc markets in Malaysia. Rise in the numbers of halal industrial players force Malaysia government to actively involve as well. The involvement of Malaysia government in halal industry is not only to ensure the halal services offered and production of halal foods and goods are following Islamic criteria, but to protect consumers from any kind of wrongdoings of industrial players as well. This research highlights research problem in halal monitoring and law enforcement particularly on the unrecognized Malaysia halal logo. The existence of various halal logo including other countries open the door to irresponsible local manufacturer to use unrecognized Malaysia halal logo. Confusion arises among Muslim consumers about which one is the most supreme halal agency especially the responsible agency in halal monitoring and enforcement system. Therefore, the purpose of the research is to measure the level of Muslim consumers’ awareness and knowledge about halal monitoring and law enforcement system in Malaysia. The study applies quantitative research methodology that includes two types of data collection which are questionnaire survey and interview. In addition to that, during data collection, documentation analysis as secondary data used to support research information. Data collected will be analyzed and tested by using SPSS software. In this study, research finding shows Muslim consumers’ knowledge and awareness on halal monitoring and law enforcement are pretty low. Plus, consumers have a very little knowledge on the process of complaining the misuse of the unrecognized Malaysia halal logo. This research is looking at the role of Muslim consumers and their responsibilities towards effective halal monitoring and law enforcement on the unrecognized Malaysia halal logo.